ADVERTISEMENT How to identify potential clients

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Potential customers with low purchase volume : these are consumers who, despite not making large purchases, tend to be constant in their purchases. In this case, it would be the final consumer. According to their degree of influence Nowadays the presence of influencers in the market is very common. These prospects can not only help strengthen the image of a brand among its followers, but also contribute to the promotion of its products and/or services. Among them we can mention public figures, bloggers and YouTubers. However, a good customer delighted by the company can also be a good influencer on a smaller scale.

ADVERTISEMENT How to identify potential clients? Identifying Loan Phone Number List potential customers will depend on your company's audience, whether it is B2B or B2C. Identifying potential B2B clients To identify potential B2B clients you must understand the following: Autonomy of the person to make decisions. If the potential consumer has purchasing power or influence over them, this can tell you that they are a potential B2B customer. Economic capacity . This is essential to understand if you are in front of a potential client, since, if they do not have the financial capacity to make a purchase, they will not make it. Contact history .



If during the contact points they have shown any interest in getting to know your brand, products or services better, you are probably in front of a potential B2B client. Identifying potential B2C clients On the other hand, B2C customers can be identified by understanding the following: The stage of the customer journey they are in . You have to analyze if they are just in the discovery stage or if they are already aware of the need to acquire a solution. The customer profile and discover if they identify with your company's values ​​or if they have the essential characteristics of your buyer persona .