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Whether it is JD.com or Tmall, they are apps that consumers only open when they want to buy something. Because they are essentially shopping apps. But Douyin is different. Douyin is positioned as an entertainment and social APP. E-commerce is an ancillary function that only appears after it has developed to a certain extent. Therefore, even if users do not plan to buy anything, they will still open Douyin and browse its content.
This is This makes Douyin’s traffic diversion effect much higher than that of Tmall and Indonesia Phone Number JD.com. For Douyin, whether it is product prices or logistics timeliness, it will be difficult to compete with the two giants JD Supermarket and Tmall Supermarket in a short period of time. So the only way out is to rely on Douyin’s traffic to allow users to browse while browsing. Attracted by low prices and purchased. In addition.
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Douyin can cooperate with creators to add Douyin Supermarket products to live broadcasts and other programs to attract users to click and purchase. However, even with a huge traffic base, the future of Douyin Supermarket is not optimistic. Without its own logistics system and mature and large official cooperation channels, it is difficult for Douyin to provide a better experience than Tmall and JD.com. Really retain users.Creating hot products: creating trends or chasing them Tiger talks about operations focus on -- comments views collections minutes Release your eyes, put on your headphones, and listen~!
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