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Advertisers were required to obtain LegitScript certification to be eligible to run ads on Google, Microsoft, and Facebook, which reduced the number of illegal businesses taking advantage of people . LegitScript certification is a necessary step to help standardize and legalize the marketing of addiction treatment and recovery services; however, it is not the most impactful change. HIPAA updates dramatically change who is eligible to see ads for addiction treatment and recovery and largely upend digital marketing and PPC best practices within the industry.
Ads will no longer appear for all searches related to addiction treatment and B2B Email List recovery services. At one point, advertisers' total search volume was 96% lower than what they were previously eligible to appear on, although Google has loosened these restrictions slightly (but not significantly) since we published our initial research in 2018. PPC Ad Limits Data for Recovery-Related Searches on Google: September-December 2017 Armed with this new awareness.
Digital marketers for addiction treatment and recovery services scrambled to make up for lost clicks, conversions, and ultimately leads. . Why is this important now? You may be asking yourself: "But why is advertising still important? Doesn't SEO make up for lost traffic?" That's a given. the importance of organic links and SEO would skyrocket. As you can imagine, many advertisers have changed their strategies and budgets to focus almost entirely on SEO.
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發表於 2024-2-22 12:45:19