Drip marketing examples

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You can’t target your entire database of contacts because you’re trying to address a very specific need. A similar process happens in lead nurturing when you segment contacts according to what stage they are at in the conversion funnel. However, the segments involved are much less specific than the audience for a drip marketing campaign. 4. when to use it In a workflow to welcome prospects Buyer’s journey stage: awareness.


Trigger: signing up for your newsletter. Aim: to welcome a prospect deutschland phone number who has newly signed up to your newsletter by presenting your company, setting out what they can expect from you, and engaging them in two or three emails. A drip marketing campaign to meet this objective can be split up as follows: Email 1 – Welcome new subscribers and introduce your company. Briefly indicate what content they will receive as subscribers.




Email 2 – Briefly present your product or service and above all your expertise in a particular area. Ask subscribers to add your email address to their address book so your newsletter doesn’t go to their spam folder. Email 3 – Send a selection of your most popular pieces of content to encourage further interaction Be sure to carefully divide up what you need to say over the different emails. If these are too short, prospects will probably leave after the third one.