Sales professionals prefer

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After working with many companies in the industrial sector, our agency has noticed a frequent problem: the integration between Marketing and Sales. While the success of both departments will be measured by their impact on business growth, Digital Marketing and Sales often fail to align their goals and strategies. We tried to understand the problem and came to the conclusion by formulating four theories as to why this disconnection is so frequent.

THE REASONS THAT LEAD TO A MISALIGNMENT BETWEEN MARKETING AND SALES to do things their way: It's no secret that sales professionals are a unique breed. For many, once something starts to work, it, by default, becomes Job Function Email List its way of doing things forever. And honestly, we can't blame a successful salesperson for not looking for new methods or embracing change. Why fix what isn't broken? Lack of real marketing data.



There was a time, even in the business-to-business world, when marketing was about reaching the masses with push advertising. Hire creative people to run direct mail campaigns, newspaper advertisements, produce brochures and attractive ads with catchy headlines. And then you hoped the phones would start ringing. Today there is a different world. As we explored in the previous section (Measuring Industrial Marketing Success.