I think the main purpose of SEO

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SEO is to "optimize attracting customers from search." However, how much does this customer attraction contribute to the business objectives? You will also need to have a firm grasp of this. Contribution to so-called conversion is important, but it is also true that it is difficult to calculate. This time, we would like to introduce an article by CXL that explains how to calculate conversion rate. Conversion is very important in business. However, a good conversion rate does not necessarily mean higher sales. The benefit of the conversion rate formula is that it provides marketing insights. Once you understand what's working well and what's not, you can run tests and make optimizations and improvements. This article introduces conversion rate calculations and how they can be applied to multiple channels and customer journeys. I would also like to clarify the relationship between conversion rate and profitability and introduce an optimization method that utilizes the conversion rate calculation formula.

Table of contents How to calculate conversion rate Purchases on e-commerce sites from Facebook ads Email subscribers from search traffic Generate leads from content Impact of conversion rate on bottom line Understand conversion wins Gain insights from conversion rate data Use Belgium Phone Number Data conversion rate formulas to accelerate your optimization efforts Collection of high quality data Prioritize experiments conclusion How to calculate conversion rate Conversion rates are calculated differently depending on the channel, sales cycle, stage of the marketing funnel, and more. The criteria for a good conversion rate varies based on factors such as price, average order value, and customer lifetime value.




Although it is a rough method, the conversion rate can be calculated using the following formula. "(conversions/actions) * 100" or, "(Number of conversions / Number of visitors) * 100" For example, let's say a product page receives 12 purchases from 240 visits. The conversion rate from visit to purchase is 5%. "(12 purchases / 240 page visits) * 100 = 5%" However, this formula lacks context. For big-ticket products, a 5% conversion rate for 240 visits is a huge success.