His type of interaction does not benefit us in any way. Therefore you need to pay attention to the marketing quality of the content not just the number of likes and shares. Influence The influence rate means the percentage of users who will take the action we want after receiving the content. This may be taking advantage of an offer subscribing to a newsletter sharing content or leaving a comment.
This is the conversion rate that is crucial for all online marketing activities. Measuring conversions is fundamental to determining whether the adopted strategy brings the appropriate results. Of course reach or interaction Phone Number List indicators may be equally important to us when building brand awareness but in campaigns aimed at sales we should know whether our content contributes to it.
Determining the conversion rate will also help media to invest time and resources into. It may turn out for example that an Instagram profile generates a large number of likes while a presence on Facebook leads to higher conversions. Then it is worth investing in this medium because the funds spent have a chance of being returned. Discussions and recommendations Social media is essentially a constantly ongoing conversation.