Run color tests with your audience

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A newsletter can consist of lots of different things, but at its core, it must contain something your audience will find engaging, fun, and/or useful. If not, you could run the risk of sending emails that are unengaging or feel like spam. As of , email generates about $ per $ spent, which equates to a , return on investment ROI . Email marketing is a smart investment, and a newsletter is a great way to organize and send content with the goal of driving sales and developing brand loyalty. Developing a Newsletter Marketing Strategy Build Your Database You can start building your database in a few simple ways.

Ask current and prospective customers to sign up for your email lists on your website. You can Photo Editing Services  even offer sign-up incentives, such as coupons or promo codes. Once these customers have given you their email addresses, you have permission to market to them, and your content will not immediately be perceived as spam. You are a familiar connection that can provide information about a service or product about which they have already expressed interest. Lead Magnets Lead magnets are incentives that businesses offer to potential customers with the intention of growing targeted leads.



They should deliver real value and should be attention-grabbing. Lead magnets should quickly solve a problem or answer a question. This starts your relationship with your potential customer on a positive note. You can identify a good lead magnet for your brand by considering the questions you are most commonly asked by customers. Your lead magnet should answer one, some, or all of those questions. You can then decide on an offer for your lead magnet.