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In home security, ideal clients may be in high-crime residential areas or live in high-income residential areas. Women who live alone and are concerned about safety can be another potential sales target. Listing these characteristics allows you to focus on your target audience precisely. . What is your main market? Many products and services address the needs of a variety of people, but still have a core audience. They are the people who: get the most benefits have the greatest need for these services/products They have the ability to pay.

Them they buy the most of them on a regular basis are located in a geographic area in which your company provides its services Knowing who makes up this core audience should be your goal when trying to identify your target market. For example, for a bakery, the philippines photo editor local consumer may be a recurring source of business, but the icing on the cake pardon the pun may be the local restaurants that purchase breads and desserts in large quantities to serve their customers. The more frosting the cake, the fatter the company's income statement. target market.



Study your current clients Evaluating your current clients and identifying the common characteristics they share is a great way to learn who else could be a potential client for you. Ask them what they like about your company , how they use your products, how they found out about you if they are new, and what they prefer about the purchase. The more you know about your current customers' purchasing preferences, the better you can target your marketing to potential customers with similar needs, preferences, and characteristics.