DirectionIs it simple, intuitive

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Accessible, and disassembled? Is it a leading indicator (input indicator) rather than a lagging indicator (output indicator)? Step : Confirm the final North Star indicator - combined with the company's situation and strategic decisions . In the process of confirming the final North Star indicator, four principles should be followed: Finding North Star metrics doesn’t happen overnight, and understanding both users and products takes time. For example: YouTube’s north star indicator before was “click-through rate”, and after it was “total viewing time”. The North Star indicator is not absolutely unique. There are correlations between



many indicators. At a certain stage of the company, they can all be used as North Star indicators. For example: Facebook's North Star indicator is monthly activity. As monthly activity increases, start paying attention to Hong Kong Phone Number  weekly activity and daily activity. The North Star indicator represents the company's strategic direction. The change cycle should be in "years", but it may change with the company's strategic priorities at different stages. For example: changes in Didi’s North Star indicators, number of orders, retention rate, GMV, and gross profit. If you find that a single indicator cannot fully reflect the company's operating





conditions, you can consider adding important reverse indicators as checks and balances. For example, if the North Star indicator of an e-commerce platform is "GMV", you can consider adding the reverse indicator "Return Rate". Does it remind you of Fanke? Build a growth model & find focus areas Constructing a growth model is the process of finding all the segmented indicators that have an impact on the North Star indicator and using a simple formula to connect these segmented indicators, that is, the