Console performance report is nothing new

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Regex filters in Search Console: richer division of data Using filters in the Search . Indeed, until now it was possible to filter the proposed data according to 3 criteria: containing a string, not containing a string and corresponding exactly to a string. However, these filters omitted queries that were at the crossroads of these conditions, and did not allow, for example, to highlight a query containing a string among several optional strings.

Google's introduction of regex in Search Console Email Data will circumvent this flaw by creating more complex filters , which can highlight all page URLs and queries relating to your brand or products. regex filter Search Console Performance report For example, if your brand is called “Baby Bonnets” and it is sometimes written “BB Bonnets” or “BBB”, you can group all the queries containing these names with the regex filter baby bonnets| bb|bbb hats .




Regex filters to better understand Internet users The arrival of regex filters in the Search Console performance report is far from being anecdotal, since it will allow you to obtain a more exhaustive view of queries linked to your brand and thus highlight new questions or requests from Internet users. These possible unexplored avenues are all new SEO opportunities to seize and will nourish your keyword strategy .