, and voilà! No more money spent on ads that don’t generate sales.

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Tyou will want to rank for searches of “headphones” but not searches of “bose headphones.” In this instance, “bose” should be added as a negative keyword.When trying to decide what negative keywords to filter out, also look for keywords receiving a large volume of traffic but few conversions. In other words, you’re paying for clicks that don’t convert to actual sales, meaning your valuable ad dollars are going to waste. No one likes to waste money, particularly advertisers. This can often happen with keywords that are too general and too short, such as “top.” Ideal shoppers are likely looking for something much more specific that can be targeted with a better long-tail keyword (such as a “blue button-down shirt for men”).Plus, what if most of those customers aren’t looking for a shirt at all,


But those old-school spinning toys once loved by kids?topsThere’s Thailand WhatsApp Number no way to predict what those customers are looking for without better, more refined keywords, so your ads will go to waste when shoppers are looking for something other than what you’re selling on Amazon. Fortunately, you can eliminate a great deal of wasteful ad spend by leveraging negative keywords, which prevents your ads from showing in the searches that don’t produce sales.How to reduce wasteful ad spend with negative keywordsUse the Customer Search Term Report, filter for spend, and identify the keywords with zero sales. Add those keywords to your negative keywords category.






You can also add negative keywords with bulk operations.6. Have a flexible Advertising Cost of Sale (ACoS) goalObviously, the lower the ACoS, the better. But is that always what you should be aiming for? ACoS is a ratio of your ad spend to revenue. For automatic campaigns, ACoS is at the group level, but for manual campaigns, you get your ACoS on a product level. Low is preferred, of course, but every campaign should have a goal depending on whether you’re launching a product, liquidating a product, or trying to generate ongoing profits from that product.How to set your ACoS goalsFor best-selling products, your aim should be to lower your advertising costs.