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Digital Marketing Institute Logo CoursesResources Keyword search... Sign In View Courses TrendingArticlesMicro LessonsSkills TestToolkitsWebinarseBooksPremiumMoreBack to Articles Jul ,   Tactics To Get Great Customer Reviews ArticlesSocial Media MarketingCustomer Experience CX by Digital Marketing Institute Every successful marketer knows that word-of-mouth advertising trumps all when it comes to generating new business. When your prospective customers or clients hear the positive opinions of others, it builds trust and influences decision-


making in a way that regular advertising can't. Customer reviews are the new word of mouth. People look for them, learn from them, and base their buying decisions on them. Positive reviews can spread quickly and lead to explosive sales, while B2B Email List negative reviews can stifle revenue and cause a business to take a step back. Luckily, getting great customer reviews isn't just about having your products and services on the market and hoping for the best. There are tactics you can use to ensure customers are satisfied and willing to leave positive feedback. Why People Look at Online Reviews Typically, there are four reasons why a person would look for an online review: To get social proof from customers who have used the product or service To learn





more about the product they are buying To reduce the possibility of making a bad purchase To get a better sense of the product’s benefits and limitations Naturally, the goal for any business is to get positive reviews and use them to boost sales and grow their brand online. Here are seven tactics you can use to get great customer reviews. . Ask for Reviews across a Range of Platforms The first step in getting great online reviews is to make it as easy as possible for people to leave them. The more effort it takes to leave a review, the less likely someone is to dedicate the time to leave the review you want. Social media and third-party review sites are great platforms to help get the good word out about your company, product, or service. Some of the most effective ones include: Amazon LinkedIn Facebook Instagram TikTok YouTube Google My Business Yelp Yellowpages Trust Pilot