Have a site that is easy to use and navigate

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Have a site that is easy to use and navigate. Have an advertising and promotion strategy for the site. Know well the costs associated with selling on the Internet. Have the logistics and delivery strategy well defined. Prepare the company team to sell online. Learn from the metrics and optimize the site and the sales process. Identify target customer and create ecommerce store communication around them. If we do a good dissemination strategy, the site will be able to have many visits, however, if they do not convert into sales, they will not be of much use to us. Before starting to create your ecommerce store, you need to do an exercise to identify who your potential buyers are and of those potential buyers, which profiles you would be most interested in reaching.


One way to do this is through the creation of Buyer Personas. that will help you identify Algeria WhatsApp Number your target sales profiles. Having well identified these profiles, you must know what their needs and characteristics are to create an online store that connects with them. If you sell to a specific niche, the communication has to speak to their needs and the tone they use. For example, we developed the Joybräu online store thinking about the messages that its audience would click on, as it is a product focused on a fitness audience, the messages are directed to their needs. Benefits described ecommerce site Example of content in a userfocused ecommerce store To achieve the greatest impact we need to simplify the purchasing process.





Although the number of users who buy online is increasing, we cannot assume that everyone will master the way of buying in your online store. We must respect the logical process used for online sales, which basically consists of Identify the product either on the home page, category page or search engine. Visit the product page and see its description. Customize it according to your needs e.g. size, quantity, color, etc. Add it to the shopping cart. Do the same process if they are other products. Visit the shopping cart and summarize the order. Fill out information for registration, payment and shipping. Order confirmation. Online store process Learn about the purchasing process in an online store The design may be different and the information may vary according to the business, as long as this process remains inherent, it will help you simplify the sale since it is a method that the user already masters to buy online.