What problem did the client come with

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In November 2021, the client decided to change the Russiandymka.rf domain to a new one - rdshop.ru . Moving a website to a new domain almost always carries the risk of a drop in traffic and visibility - search engines analyze and index the pages again, and then merge the old and new addresses. During this process, the site's position may drop significantly, but, as a rule, it begins to recover after a few months. The Russian Haze site regained its position in Yandex 2-3 months after the move, but the situation in Google did not improve. The customer contacted several agencies to conduct an SEO audit, but the recommendations did not help restore the visibility of the site. By September 2023, the site’s visibility on Google remained at 0%, daily traffic did not exceed 1000 visits - and the client decided to turn to us for help.

CLIENT'S OPINION Konstantin Polyakov, head of the Russian Haze Canada Phone Number Data development department: Konstantin Polyakov “For a year and a half, we unsuccessfully tried to restore the site’s lost position after an unsuccessful move to a new domain; we collaborated with three contractors who were unable to solve the problem. Then the agency “Ashmanov and Partners” was recommended to us. The wording was simple: “Collaborate with the best on the market.” This recommendation prompted us to conclude the agreement.” How did we solve the client's problem? Conducted a site audit We conducted a full SEO audit to identify all possible reasons for the decline in traffic and site visibility. With the help of the Search Analytics Laboratory, we analyzed commercial factors. We calculated the site parameters that affect the visibility of the resource in search engines.




Based on the selected parameters and queries, we analyzed the client’s website and its closest competitors from the top search results. And we identified the criteria with which we will work further. The reference factors were analyzed. As a result of the audit, it was possible to identify shortcomings in the distribution of links on pages, as well as a number of external links on insufficiently high-quality donor sites. With the help of the audit, we formed a strategy for increasing the missing link mass. We checked text factors using the Turgenev service - assessed the quality of materials on the site, identified texts overloaded with keywords, and analyzed what content was missing to improve the position of the resource.