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Customer of the Month at [Store Name]” series. Share press releases or articles in which you are mentioned, including interviews with you. Post questions, polls or even NPS (net promoter score) scale if you know you have many brand ambassadors among your followers – their positive comments have an impact on those who don't know you very well. In addition, they can be reused on the other channels.
PPC ads with social proof Another effective marketing strategy at this stage of the funnel is PPC ads used for brand awareness, whether it's Google, Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, etc. And so on Job Function Email List Of course, take into account the characteristics of your audience, specifically, to choose the channels on which you run paid campaigns - go where your audience is and where they consume content.
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After you identify them, you must know that you can increase the credibility of your ads by using social proof, both as a way of segmentation and as a "hook" to attract attention and clicks. Use numbers – how many customers you have, how many people are part of your community. Use trust badges - official distributor "brand", awarded by "known name", certified "brand", number 1 in the X list. Add short quotes in ads where possible.
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