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Our client is a Belarusian store of gadgets and accessories "Portive". We were tasked with developing an email marketing channel and making it more effective.Why email marketing can be a powerful tool for an online store:Regular sending of emails allows you to strengthen the recognition of your store.Personalized recommendations increase the likelihood of purchases.Email newsletters effectively inform about current discounts, promotions and sales.The letters remind customers of unfined purchases (thrown basket).Promotion to leave reviews and estimates of goods through email contributes to increased trust and
conversion.BannerFirst, we audited the email marketing channel. Read more about this in the publication of our blog:How we improved the results of the email newsletters of the online store by 35% using an auditThen we developed a plan for the development of the channel and started work.Pop-up on the store websiteThe correct collection of subscribers is very important. This ensures the quality and relevance of your audience, increases the likelihood of successful campaigns.An effective database also helps to avoid problems with delivering emails and protecting personal data, which contributes to a successful email marketing strategy.We asked the client to install a subscription of the site. We wrote the text, developed a shape design, set it. Also created
the “Thank you” page after shopify website design the subscription.Subscription form (pop-up)Page "Thanks"As a lead-magnet, Portative decided to give a discount of 12% to the first order. Such a subscription bonus attracts users, provides them with additional value, motivates more people to subscribe and stay with you.Thanks to the pop-up, we have expanded our subscribers by 3118 people:Screenshot from CRM-system of the clientAfter receiving new subscribers, the total base for mailings amounted to more than 49 thousand. person. (A certain base has already been accumulated.)We offer you to read an article from our blog about subscription forms:Examples of pop-ups for collecting subscribers from 1900 lides per monthWe experimented with different options and pop-up-ontics to find the most effective strategies to attract user attention.The total number of pop-up-on-on impressions on the site was 248 249 times
which emphasizes the activity and involvement of our audience. The total time of the subscription form on the site was 462 days 14 hours 25 minutes.Posts and types of lettersSo, we have a subscribers base. Now it was important to interest it with interesting and useful content, special offers, as well as correctly set up mailings so that they do not fall into spam.The list of works that we have produced for our client:Settings and monitoring of chains.Download coupons to the site for promo codes.Connection of trigger and transactional letters.Writing texts, themes, the precheders.Development of writing design.Adaptive imagen layout.Download emails to the ExpertSender service.Update Automatic Reshox Analyst.For the entire period of work on the project, we have developed several types of mailings:
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發表於 2024-11-7 16:59:37