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How to apply the Blue Ocean strategy By Riccardo Esposito | Published on MarUpdated the MayW. Chan Kim and Renée Mauborgne's ocean theory argues that instead of competing with others in a crowded market red ocean, companies should create a market where competition is nonexistent blue ocean. Blue Ocean Strategy , a name that refers to the most effective and useful web marketing activity in the world. That is, occupying a space that has not been congested by your competitors. Objective? Concentrate attention and commitment. blue ocean Do you want to start moving in the Blue Ocean? Why do you keep swimming in a stormy sea for your project? Sometimes everything refers to a strategic shortsightedness , it is linked to a lack of planning.A characteristic that pushes the blogger, but just to say one of the Best gps tracker service provider in Bangladesh many professions related to web marketing, to do the one thing he cannot avoid emulation . A vicious circuit made up of ferocious battles to gain attention, to gain reader loyalty, to steal a shred of time and a share on Twitter . The Blue Ocean Strategy allows you to avoid all this . How? Keep reading. What is the Blue Ocean definition and explanation Content index What is the Blue Ocean definition and explanation Blue Ocean the book with examples that says it all What does it mean to focus on the Blue Ocean? Find your niche context analysis Blue Ocean Strategy your opinion The term Blue Ocean defines a sector of one's professional universe in which there is no competition yet.
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This passage contrasts with the Red Ocean which, instead, is characterized by a massive presence of competitors. It is, in practice, a system of extreme competition, characterized by ruthless tactics and slow growth. Entering the Red Ocean is easy, but it is difficult to thrive in this place . Is all this surmountable? Of course. According to the strategy proposed by Chan Kim and Mauborgne you don't have to beat your rivals, you don't have to aim for the Red Ocean. You have to create unexplored blue oceans , you have to generate and satisfy new demands. How? Let's find out together. For further information the frequency of publishing a blog Blue Ocean the book with examples that says it all The concept takes inspiration from one of the main web marketing books , one of those texts that should always be on your desk Blue Ocean Strategy.
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